You probably saw all sorts of signs and signals that something was afoot even before the Panda and Penguin algorithm changes were published. Nobody will blame you if you didn’t take them seriously, after all Google has done plenty in the past to test your reliability. This is all done and over, though, because there are a lot of things that you’ve been putting off that you’re going to have to address.
There are still some fuzzy lines though, and all any of us can do is take our best shots. On-page SEO is one of the murkiest areas of all, especially when you’re trying to figure out how to keep Google happy. You can find all sorts of opinions about this all over the Internet. So make sure you trust the giver of the advice that you choose to follow.
Of all of the things that have been focused upon due to the last Penguin update, Google has been looking at anchor text more than ever. It is not a good idea to repetitiously use the same anchor text more than once. Your anchor text now needs to be very natural instead. Of course, you can still use your brand name, but you should also use other words too. You should never use your exact key match phrases and use those all the time. Google will see this as a red flag and count it against you. Also, you risk having someone do some negative SEO against you and that will harm your rankings. It is important that you use the following information as soon as you can. When it comes to searches on the Internet, almost 50% of them are four words in length or more. Everything you do for your website, therefore, should be three words or more. Exact match searches are actually the minority, comprising less than 40% of all searches today. This is typically information that only a few people have, mostly PPC professionals that do this for a living. Without a doubt, exact match will not be your best choice when creating pages or links. If you are not afraid of using long tail keywords, they can actually be profitable for you.
You’ve probably also heard the word "infographics" a lot lately. This refers to images that are actually relevant and that are filled with descriptions that are appropriate to their file names. If you want to get more from using infographics, then make them links that are part of your internal link structure or even going to external authority sites. To make your graphics even more powerful than they’ve ever been before, use them in concert with Pinterest marketing funnels. So what is very clear is you can do more with images and failing to do so is wasted marketing. Obviously high quality graphics are going to carry with them the most effectiveness.
Righting your business and marketing with Panda and Penguin in mind could be a challenge. It is going to depend on whatever you’ve been doing in the past and up till now. Pay close attention to your anchor text since a lot of this is about spammy, or perceived to be spammy, off-page SEO regarding backlinks.
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